Following his commitment towards making Hi Fly completely plastic free before the end of 2019, president Paulo Mirpuri just signed the ‘Clean Seas’ Pledge promising to actively fight single use plastic and recover the health of our oceans.
Since mid-2017 the airline has been putting forward a number of initiatives aiming to raise awareness for this serious problem. Hi Fly has also painted one of its Airbus A330 ‘s aircraft with the same livery as the Mirpuri Foundation Volvo Ocean Race Boat, carrying worldwide the message ‘Turn the Tide on Plastic’.
Alongside this powerful awareness initiative, Hi Fly has been also developing a new corporate environmental policy and involving its employees with the goal of changing behavior in its offices as well as onboard its aircrafts. By signing the Pledge, Paulo Mirpuri is reinforcing his support towards the cause and aiming to inspire others to do the same. “Only by acting together we will achieve our ultimate goal to make the world a better place for future generations”, said Paulo Mirpuri who also places marine conservation as one of the central operating areas of his non-profit organization – the Mirpuri Foundation.
The ‘Clean Seas’ campaign was launched by the UN Environment in February 2017 with the purpose of engaging governments, the general public, civil society and the private sector in the fight against marine plastic litter. Humans have already dumped billions of tones of plastic, and are adding it to the ocean at a rate of 8 million tones a year. The impact of this behavior is extremely harmful for our oceans, endangering marine ecosystems and ultimately having severe consequences in human health as plastic enters the food chain.